How to promote your business online with ads- Easy STEPS
This is Destined Boy – Business Campaign
One of the reasons any business or organization wants to go online is for their niche to be visible to people and searchers and also reach out to new customers and build a better relationship with the customer they already have. But, you got a variety of options to choose from like local listing (Google my business), website, app and social media.
GOOGLE MY BUSINESS
Let’s say you are Baker, your first process of finding customers online and being found might be to list your shop on Google my business by including your phone number, location and by indicating a map as well. So, whenever a searcher types in a search query related to baker in your local area, your business will show up to the searcher. Interesting right? You can as well create an ad to reach out to more potential customers in your local area. kindly visit http://google.com\business
Social media
You could start a Facebook, Instagram and Twitter page to give potential customers a glimpse into your business and what you can offer them and do as well – like photos of great cakes that you’ve created. Well, I will definitely show you how you could run your ads on all these social media platforms. Read more about the website at destinedboy.blogspot.com\2019\05\website.html
Website
This is where your potential customers can find everything they need to know about you online. The most important is to start planning your site. For instance, what do you want them to do once they get there? Do you want them to call you? or find your physical shop, then indicate a map and driving direction. For you to outshine your competitors your website hosting i.e your site speed must be fast as possible if not you won’t outrank them despite your Quality content.
APPS
An app usually creates a loyalty program and you can as well use it as a push notification.
1. SEO – SEARCH ENGINE OPTIMIZATION
This helps you to promote your business in the unpaid search engine, But, before you can think of SEO. What makes your business appear here? Quality and relevant content of the service you offer, so whenever a searcher types in a search query related to your business, your website will show up to the searcher on the organic search engine.
Read: how to grow your blog for a higher authority
2. SEM – Search engine marketing
This is where businesses and organizations compete or bid for ad space or certain keyword for their services to show up on search engines. This is the paid version of the search engine. Grab a cup of coffee, stay tuned and let’s get started!.
3. How to create Facebook ads to promote your Business Online
What is Facebook ads PPC
PPC is known as PAY-PER-CLICK i.e whenever your ads appear to a specific audience and no one clicks on the ad, you won’t be charged. That’s pay per click – you pay once someone clicks on your ad. Interesting right? Let’s move on.
4. Steps to take before creating Facebook ads
- Make sure you have a Facebook page whether business or personal account.
- You must have a website
- Create a landing page on your website where you want to drive your objective to whether traffic or leads.
- Install Facebook Pixels and Facebook chrome helper – It helps you to build an audience, in addition, to measure and track the event on your website.
- Link your Instagram account with a Facebook account.
How to create my first Facebook ads
Navigate to your Facebook ads manager – audience section – then create a custom audience
Note: In the custom audience you can exclude and include your audience. For instance, if a specific audience has completed a sign-up form, you can exclude them and include those that haven’t completed the sign-up form i.e the conversion process.
Then, click on create campaign
5. Facebook Objectives
Now, let’s begin, Facebook will show you a lot of objectives for your campaign depending on your business goal. If your objective or aim is brand awareness, then click on it and get started, also if it’s traffic you can as well click on it but make sure it fits into your core business objective.
Now, I choose engagement as my business objective i.e I want to get more people to see and engage with my post or page. It includes comments, shares, likes, event responses and offers claims.
Facebook does give an automatic or generic campaign, you can as well replace it to any campaign name you wish to use.
So, I selected traffic as my business core objective
A screen like this will show up, then fill in your details and click on continue
Let’s create our campaign using adset
Sometimes, if you create a single adset you will have to section them into different ad groups. Why? so that Facebook can optimize the ad that’s performing best and you can easily figure out which ad is working or not. There is an option for multiple adset as well, it depends on which one you want to choose directly.
Then, select your audience based on location, Age, Gender and language, this is what I called segmentation. For a new Facebook PPC account, you don’t have a saved audience and custom audience yet. Select the location, age, the gender you think is the best for your campaign and keep your campaign organized and simplify.
How do I know the age and Gender that fits in for my services?
Navigate to Facebook ads manager menu – Plan – Audience Insights
This gives you wealth information about the statistics you need to know about your audience in terms of gender, age and location. Please stop guessing about the interest of your audience.
Then, it will look like this
Try to figure out your audience's interest and behavior before setting up an ad campaign. You can click on the browse button to know what they are interested in, you can also click on the suggestion button to have more insight and alternative to what might interest them. Narrow your audience but make sure your target audience best suits what you want to achieve.
At the right corner, you will see your potential reach for the audience you are targeting.
Device types
Select all
6. Social media Platforms
By default, Facebook will have an “automatic placement” selected. Well, it depends on your objective and what you want to achieve. If you want to unchecked the Instagram feeds you can i.e if you don’t want your ad to show on Instagram.
Automatic Placements
If you’re putting your first step into Facebook adverting, I suggest that you use the automatic bidding. Let Facebook set the bid that helps you get the most link clicks at the best price. Why? because many business advertisers are competing with each other, each of them is intending to reach their target audience. Facebook bidding works on an AUCTION SYSTEM i.e advertiser who has the best bid and relevance(Quality score) and estimated action rates wins the race.
Manual Bidding
If you know what exactly you want to do without wasting the market budget, then you can select the manual bidding. If your adset is for link clicks, you can set the PPC you’re willing to pay. Facebook will show you suggested bids make sure your bids are higher than the suggested bid a little or even higher for better optimization of your business ad campaign. Join now for a freelance to grow your business instantly by clicking on this link https://track.fiverr.com/visit/?bta=47237&nci=5650
Daily Budget
This tells us the amount we will be spending on the delivery of ads on a daily basis during the campaign. Lets, say Facebook spots high-potential opportunities, it may spend up to 20% more than your daily budget and then lower the spend on the low-potential days.
Read: how to promote your business with social media marketing
Lifetime Budget
This is when you are looking to run your ad for a specified length of time.
7. Optimization for ad delivery
It tells Facebook your destination goal you’re most interested in.
If your business goal objective is to drive traffic to your website landing page, optimize your ad delivery for link clicks.
Then click continue
Select the format that suits your business objective and there are quality free stocks you can choose from. But, make sure the resolution of the image is 1200 by 628 pixels, you can as well choose a square format for a better view.
8. Presentation
The description of your ad must be Quality, engaging, relevant and sweet to the audience. So that they can click and perform a specific action on your website. Always include a call to action like “BUY NOW“, “CALL NOW“, “SIGN UP” and so on.
9. Campaign URL builder
This is where you build the landing page of your website. Once they click on the URL it directs them to the landing page of your product you want to offer. Just type Campaign URL builder on Google Search Engine.
Read: how to use internet marketing for business growth
TWITTER AD
Twitter is a B2B social media platform, it helps a business to promote their product or tweet related to the services they rendered. But, twitter must confirm whether your website is active or not before you will be able to use their ad platform for your business.
To create Twitter ad visit ads.twitter.com
I hope you found the article helpful? Please kindly comment and share it.
I am Destined Boy, a Certified Digital marketer.
I am Destined Boy, a Certified Digital marketer.