How to use Email marketing to grow your business in Nigeria
This is Destined boy – Email Marketing
Did email marketing worth it?
Growing business traffic and sales is the reason why email marketing is a must-have in your digital marketing strategy.
Marketers are more concern about the development or promotion of business by sending emails and newsletters to these great audiences.
They believe it is the only way to reach out and draw back their interest and attention.
Expertise has used email marketing as lubrication to fuel up their digital marketing strategies.
Email marketing has played such a critical role in engaging more customers in your business over the years now.
Since today’s marketers need to do more with less effort toward their campaign strategy through email marketing.
Due to that, email marketing still remains the most effective channel available to marketers today and the years to come.
Why Email Marketing?
Nigerians are not good at remembering something fast, the only way you can engage them back to certain product updates is to use email marketing approach to connect with your customers in a highly targeted way.
Marketers need to connect with their audience in a highly personalized way, while firmly stay on their market budget.
By doing this, they will be successful in the delivery of a return on investment and profit back to the business; however, an email is a powerful tool that every marketer uses today, and it has become more an incredible force in the lives of people.
Top company marketers and business owners believe email is the incredible channel for growing a business.
As a marketer, I firmly believe you have much digital marketing route available to reach out to these great customers or audiences.
Also, the Email campaign is still by far the most effective strategy to attract, engage, connect, and drive back these audiences to add more sales to your store.
And the return on investment is basically far higher compared to other digital marketing channels.
And the return on investment is basically far higher compared to other digital marketing channels.
Few things to know about this campaign
Emails help to direct traffic to your website.
It is also the easiest means to connect with your customers to stay updated with your product and the latest awoof in town. In other words, an effective way to build a touchpoint for your customers.
Also, it makes segmentation easy to integrate; however, before stepping your toes to this campaign, collect the customer’s database of those who would like to hear from you.
Segment them into demographics and send them emails based on similar interests.
Surely, demographic above 25 years check their email inbox once a week.
Growing an email list
Great content is great!
Everything starts with great content.
Visitors will find your website because of your exceptional content, and they will keep coming back once your site is a resourceful place to visit.
The email content will be the threshold of the success of what you send to them, which will be the reason why they stay subscribed or not.
In as much you drive engaging content in your inbox, people will be prompt to subscribe to your email list without much effort.
The best approach is to include sign-up forms in different locations within your blog post in order to nutmeg the chances that a potential customer will subscribe to your newsletter or email......Yeah! your email outlook must be visible to the end subscribers.
In other words, making your content relevant and insightful is the only way people can stay subscribed and forward your emails to their loved ones.
Read: how to promote your blog with social media marketing
How to gain more signups
Encourage your current email subscribers to share and forward your emails by including social media buttons widget.
Study your subscriber's behavior, journey, and interest.
Build up an association with audiences who have shared or make comment about your content.
Give your potential subscribers a possible option to opt-in and opt-out.
Don’t make it look as if you’re telling them to unsubscribe from your newsletter.
Just make it simple to them.
HTML Text
Nigerian marketers must understand that the HTML email database reduces open rates.
That’s why once there’re some broken links pointing to your HTML, the recipient mark it as spam.
Which will eventually hurt the delivering state of your email outlook.
Most email software like Aweber, Mail-chimp, etc offers an email template that allows you to create a design that fits into your brand.
These email marketing tools will let you easily create a plain-text version within their email design editor.
Research has shown that plain text version gets as much as 20% more open rates when compared to the HTML not only the open rate, it has also got over 19% more click-through rate as compared to the HTML email.
Newsletter mail
A newsletter is majorly used by organization or website owners to communicate and build momentum with their readers.
Bear in mind, when sending a newsletter feed to subscribers make sure it is 92% educational and 8% promotional.
This is the only way Nigerians can engage better with your newsletter content about what you have to offer them.
Product Promotion
Email marketing is sub-divided into categories such as:
- Announcement email
- Product updates
- Newsletter
- Social updates
- Event invitation, etc.
Email is an incredible channel to announce a new product or service your business is offering.
The major success of getting your customers happy about your latest offering or give away is by letting your audience know:
What exactly you’re emailing them for, for instance, ‘Globacom Nigeria is happy to announce a new 5G sim’.
Be simple and direct in letting your audience know what you are about to offer them. Make sure your description is short, engaging, and use the direct voice as your email title tag or even in your subject line.
Let your audience know about your unique selling point and awoofs of your new product campaign and why they should spend time analyzing and thinking about your product announcement and incentive.
Read: how to promote your business blog instantly
You can simply say, our new Glo 5G sim is perfect for fast browsing and networking. Clearly stating the benefits of your new product announcement can pinpoint the interest of your customers.
The basic objective of a product announcement email is to get your readers interested or engaged enough to click on your compelling call to action button.
Subject line
The content subject line of your email is the fish hook that draws your subscriber to open your email.
And the key hook for building the momentum of an effective strategy is segmentation, engagement, personalization, and timing.
Segment your subscribers based on similar attributes, behavior and send them personalize and relevant content.
So, segmenting your email list will help you get better open click rates and conversions.
Also, timing your email subscribers to ensure it delivers the right message at the right time.
By personalizing your emails will give the user a unique experience, which helps drive more open rate, click-through rate, and conversion.
Write a content subject line that’s eye-catchy, engaging and relevant as well.
Email trick
Research has shown that the best subject line should contain 6-10 words.
If you want to yield a better email marketing campaign make sure whenever you’re sending an email to your subscribers who know you personally by name. By doing this, you will be able to improve the ROI of your business.
Since people will not be prompt to open an email address unless they recognize the email is “from an address” to avoid such scenarios, include a name with the email outlook. Avoid it be marked as spam because it is not good for the health of your email campaign.
Email propaganda
The best metric use to weigh a quality email outlook is the audience engagement, subject line, email design, email copy, and important call to action.
As I said earlier the subject line in an email is the recipient’s first impression, it should be eye-catching and match the body of your email content.
The email signature and email copy is often the melody of your email and the final touch a visitor has with your service.
A good email copy and signature must be simple, eye-catching, insightful, informative and professional.
Add your company or business logo, alt tag, mobile-friendly email and use social media buttons to drive traffic to your website.
Read: How to use mobile marketing for business growth
Landing pages are vital
Landing pages are your shop windows. This page is where you refer your customers to by placing a link source in your email content.
It must be extensively in a detailed format in terms of information and even purchase options so that potential customers can buy what you’re selling.
Add more summary about your service, showcase your product, write great email content to draw your recipient’s attention to your website.
To avoid the bounce rate propaganda. Your landing page must load fast, remember internet users aren’t famous for patients.
Optimization
Poor email optimization can break your bond with potential and existing customers which is why it is important to ensure you’re sending the right message at the right time.
This is where time and schedule is paramount in your email marketing campaign.
The best way to maintain a strong relationship with your audience is to keep them wanting more and engaged.
Use A\B testing to test variables of your email such as subject lines and CTAs.
Let say, you’re sending an email announcing your latest shoe product.
Then you can create two versions of an email. The email had a higher open rate compared to how many emails were delivered. Whichever version of the email had a higher open rate wins the testing.
Conclusion
Optimize your email for better open and click rates.
Minimize the bounce rate and unsubscribe rate by writing relevant and engaging content and sending the right message to the right people at the right time.
After the email has been sent, calculate the campaign metrics: Conversion rate, bounce rate, ROI, and CTR.
Read: how to promote your business with ad
Read: how to promote your business with ad
And let your email be mobile-friendly.
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