How to use Mobile Marketing for business growth – 15 Exceptional Tips
This is Destined Boy – Mobile Marketing
Is mobile marketing the next generation trend of advertising products and services to these great audiences?
The best nutmeg is to mobilize your marketing scope to resonate with the audience’s interest.
Based on different data analyses, the trend curve of mobile marketing is taking more shape from years to years.
And the only way you can achieve a great foot for your business plan and strategies is to keep staying relevant and informed.
The behavior of Nigerians toward mobile marketing in the past few years has kept a trademark into the face of marketers and companies today.
Due to that, 61% of sales made by Nigerians today are strictly done on smartphones.
Also, the momentum of mobile marketing drastically keeps increasing without any form of obstruction on its way.
Mobile marketing has become a portable and easy way to communicate, interact and engage with your audience.
Smart companies in Nigeria and Africa usually create interactive messages to promote their business products specifically for mobile users.
Read: how to grow your blog for a higher authority
That’s why years to come Nigerian users behavior and engagement will drive more mobile revenue to over 40%.Destined Boy
Over 90% of Nigerian users searching for certain things through the internet do that on their smartphones.
To develop a better marketing concept you have to optimize your website to a mobile-friendly site.
You must ensure the design is responsive i.e it must adapt to any devices, operating system, and browsers.
Because If 90% of Nigerians visit your website and bounce back, it takes a miracle and extraordinary effort to get 5% of these visitors back to your website.Destined Boy
Since the first impression lasts long. Make it easy for visitors to navigate and browse through the pages of your site without any difficulty.
User experience is very crucial at this stage of the journey of your mobile marketing campaign.
Is mobile marketing important?
This marketing campaign has a better approach to the world marketing trend today.
Nigerians now can’t live and do without their smartphones or having a data. People around the world choose mobile devices as their most preferred source to connect with other people, gather information and even do business.
This makes smart companies in Nigeria and Africa to head silently into mobile marketing campaigns because they’re aware of what influence and conversions it’s brings to their business store.
Recently, people are becoming very lazy and reluctant to feed their legs out of their homes, so they prefer to make a purchase for certain products online through their smartphones and get the product in their home front door.
Due to the fact that user engagement on laptops and desktops has decreased tremendously because of how complex the sizes and shapes are.
This make africans see the smartphone as a more flexible device that users can carry around and access the internet anytime, anywhere, and anyday.
Mobile Apps
This is another access platform customers mostly preferred to use because of the more features it has in its cabinet.
Nigerians specifically prefer to have mobile apps of a company than direct login to the website.
92% of Nigerians use mobile apps for transaction and order.Destined Boy
Nigerian companies that have an online customer baseline have noticed that the sales they get from their apps are higher in comparison to that of their website.
This has made them to personalized their campaign for more delivery rate.
1. Marketing Plan
Africans not only use mobile phones to get in contact but also they use it to read reviews and content of certain products to know about the latest trends and new products in the market.
Sure, when you get Nigerians actively engage with your business products on social media platforms it is more likely you generate 35% leads to your business online.
And since developing a class designed mobile marketing strategy is significant for your business success online; however, before developing masterly mobile marketing strategies, you should figure out how it suits your business marketing plans and goals.
A well structured business plan gives a clear path and direction to follow.Destined Boy
Note that: If you’re running a new company or business your goal shouldn’t be how to increase sales online.
Implementing such decisions won’t yield a better approach and outfit for your business.
Remember offline\physical shop and online\virtual shop behavior are entirely different.
Although you can scale through the border quickly while running an offline\physical shop business depending on how visible your business is to the people.
But for the online\virtual shop, it is totally different from the offline\physical shop.
In an online shop, your business might gain visibility(impressions) but no sales, the keyword might drive more traffic but no conversion.
And the behaviors of the trends are different. Well, Nigerians aren’t fools, but they don’t learn from history when it comes to online purchase propaganda Nigerians get pissed off easily.
If 90% of Nigerians visit your offline\physical shop, 70% are more likely to make purchases with your products.Destined Boy
Unlike online\virtual shop;
If 90% of Nigerians encounter your product online, 3% are less likely to make a conversion.Destined Boy
The reason why is:
- Trust
- Touchpoints
- Loyalty
- Benefits and what you have to offer, etc.
Since it is easy to scam Nigerians in physical than online these days.
Even though some people still fall victim online but the sensitivity is becoming more rapidly online.
Because of that, you don’t expect Nigerians or Africans to engage and make a purchase of your product without your company building trust, loyalty, multiple touchpoints, and identify what benefits you have to offer them.
When they encounter a brand multiple touchpoints they are more likely to form an association with what you have to offer them.
Mind you! They are likely to start with a question.
So, identifying your target audience and their most preferred social media platform will help you to make better decisions and develop a successful mobile marketing campaign; however, one of the most significant steps before designing a mobile marketing campaign is to have the answers ready:
- Do you have your audience’s desires in mind?
- What makes you different from others?
- Will you be able to fulfill their needs?
Understanding what makes you stand out from the crowd will trigger your engagement with customers right from the first moment you communicate with them to the time they become your regular customers.
The likes of Jumia, Konga, Jiji have gained momentum in online purchases in Nigeria and Africa due to the multiple touchpoints, the building of trust and loyalty from their fan base and the ability to identify what exactly they will benefit from them. That’s a marketing strategy online.
Still, 10% of Nigerians still make complain about their products.Destined Boy
This leads to a monopolistic competition between ecommerce giants i.e a market situation in which there are many sellers of a particular product, but the product of each seller is in some way differentiated in the minds of consumers from the product of every other seller.
In the online shop, we call it Unique Selling Point.
What differentiates your business from others is your unique selling point i.e the benefit and value of what you offer.
Read: The importance of digital marketing as a company owner
2. Set your goals and objectives
Outlining your mobile marketing strategy efforts is one of the most promising ways to stay focus on your market budget.
You have to state clearly what you want to accomplish. For instance, is it brand awareness? or website traffic?.
Clearly defining your goal and objective give you better insight into your mobile marketing strategy.
3. Mobile website strategies
Plan to fail lead to fail to planDestined boy
Decision making gets you in the right direction at the right time.
- Let your objective undergo a SMART analysis i.e it must be specific, measurable, achievable, relevant and time-bound.
- Research market trends.
Market understanding is what every marketing person anticipates.
The desire of mobile users has added another dimension to how companies market their products and services.
Many companies are developing mobile websites for their businesses which facilitates users to browse and access their product pages anytime.
The mobile website is increasingly gaining momentum as the number of Nigerian users is growing tremendously.
User experience really matter.
And when creating a mobile website your primary focus must be on allowing users to complete a task or find information in the quickest manner(page speed).
The design of your website helps visitors to find relevant pages. All important content and call to action should be visible to these visitors.
A mobile website has become a trend and home online today. By making your site responsive and SEO-friendly, you can push its ranking higher on the organic search engine.
4. Mobile Advertisement
Mobile advertiser’s techniques include an advertiser who can advertise via mobile.
Segmenting your audiences will make your mobile marketing strategies more relevant.
Try to make your product content social by adding social sharing to make it viral, thus increasing your product visibility and traffic.
Mobile phones are easily accessible by every class and demographics above 17 years.
Over 65% Nigerian users access social media on mobile devices.Destined boy
Amaze your customers with a catchy heading, visual media like pictures and videos via a social platform.
The presence of mobile devices is much wider, and it enhances customers’ to respond much faster.
5. Email marketing
People usually take notice of an email or a promotional message when they receive it on their mobile phones.
Over 75% of Nigerians check their email inbox at least once in a week.Destined Boy
Email is the only way you can get subscribers and potential sales’ lead.
Optimize your subject lines and CTAs for more open rates.
6. M-Commerce
This is a method of buying and selling products and services.
Mobile commerce means engaging users in a buy.
I did rough data analysis on Excel about mobile and desktop monthly' sales. Thereby, running the IF+OR function to get the remarks of each monthly sales.
It gives a better remark on your customers' performance and their profitability.
| Destined Blog Analysis |
| Mobile Monthly' sales | Desktop Monthly' sales | Remarks |
| $500,000.00 | $100,000.00 | Need Improvement |
| $650,000.00 | $250,000.00 | Good |
| $800,000.00 | $100,000.00 | Good |
| $300,000.00 | $100,000.00 | Need Improvement |
| $500,000.00 | $800,000.00 | Good |
| $800,000.00 | $500,000.00 | Good |
| $800,000.00 | $300,000.00 | Good |
| $350,000.00 | $400,000.00 | Good |
| $2,000,000.00 | $1,000,000.00 | Good |
| $1,200,000.00 | $800,000.00 | Good |
| $100,000.00 | $300,000.00 | Need Improvement |
| $700,000.00 | $500,000.00 | Good |
| $500,000.00 | $2,000,000.00 | Good |
| $100,000.00 | $300,000.00 | Need Improvement |
| $600,000.00 | $400,000.00 | Good |
| $400,000.00 | $300,000.00 | Need Improvement |
| $100,000.00 | $200,000.00 | Need Improvement |
| $700,000.00 | $400,000.00 | Good |
| $250,000.00 | $150,000.00 | Need Improvement |
The major benefit of engaging in M-commerce is the level of engagement because the probability of your customers owing smartphones is relatively very high, you will safely assume that you will get much more response from mobile phones.
72% of Nigerians notice ads on mobile devices of which around 20% go ahead and get engage with it.Destined boy
7. SMS
This is one of the oldest forms of direct message marketing. It is also the easiest way to deliver content to your consumers.
Email marketing is more effective than SMS messages these days.
Nigerians get to engage with Emails than SMS.
Mostly, Nigerians click and bounce back except the SMS is all about birthday wishes.
The conversion rate is relatively poor in Nigeria.
Read: how internet marketing act as a drive-in business growth today
Read: how internet marketing act as a drive-in business growth today
Conclusion
All these layout strategies will perform wonders for your business if you always keep the customers in focus and their desires in mind.
Mobile apps will develop an intimate relationship with your customers who will keep paying you and popularizing the name of your brand via recommendation.
I hope you found the article helpful? Please kindly comment, subscribe and share it.
I am Destined Boy, A Certified Digital Marketer.