Digital Marketing | 7 Strategies To Grow Your Business Online In 2020

The Importance of Digital Marketing as a company owner – Destined Boy

This is Destined Boy – Digital Marketing

Digital marketing has become a wave in business growth today.

As some companies are into massive sales, basically some are suffering from the infected myopic sights of internet marketing.

Although leveraging in the physical shop still adds value to your business cash porch.

But, we have to understand that setting a focus and target with the revolution and the latest trend in digital marketing will improve the standard of a company.

Many companies ' voices today aren’t heard because people don’t recognize their voices and they’re not visible to them.

The online visibility of a company matters most in the digital market place today. The frequency of your echoes must be heard by these great audiences; therefore, the only way you can establish trust and credibility is to start creating a unique association and touch-points to these great audiences.

These outstanding companies you see today started from small.

The ecommerce giants in Africa did leverage in digital marketing that’s why their voices are heard by millions of people.

So, as an HR or financial manager of a company, the cost accounting is a management information system that gathers and processes data for presentation to managers to make a well-informed decision.

You must be able to analyze the past, the current and the cost and revenue to cater to varieties of the problem confronting the manage expenses.

In digital marketing, analyzing your Return on investment (ROI), Return of ads (ROAD), sales growth, customer profitability score and key performance indicator (KPIs) toward your staff effort will give you better insights on your performance and how you can resolve them.

1. Media Cases vs Digital Marketing

70% of companies in Africa prefer investing in television ads while neglecting digital marketing

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Remember, people don’t share television and website, but they only share relevant and informative content.

With the trend of smartphones, people are less concern about the advertisement on television.

This has made the percentage of referral and recommendation in digital marketing far higher than television ads.

What do I mean?

People can easily recommend your product to people on social media platforms with the sharing button tab after forming an association with it.

But for television ads, people can encounter multiple television advert touchpoints, but the engagement rate won’t be like that of digital marketing.

The illustration above should trigger some attention to the mind of CEOs.

Do you know that over 70% of Africans are becoming very lazy?

For instance, If i see an advert about a new furniture company in Nigeria talking about their latest design and including a call to action like visit our website now for more information or call the following numbers for more inquiries.

Candidly speaking, people are with their smartphones for different selfish purposes.

You don’t expect them to navigate away from what they’re doing at the moment to your website.

Secondly, 98% of them won’t form an association with your brand straight away.

Due to that, companies that survive in the digital world today invest more in internet marketing.

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Take, for instance, an organization like MTN, GLO, AIRTEL, JUMIA, ETC uses television ads to create brand awareness while they used digital marketing for more visibility and engagement of their new offers and products; moreover, they’re all established companies.

The likes of Amazon, aliexpress, etc have stretched their arms across the world through digital marketing, not television ads.

Let’s take a closer look at some points:

2. Social media platforms

Like I said, social media platforms are the root and basement of your business success online.

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You may wonder why.

Social media platforms have acted as a spark for any business visibility across the web.

It has become an ionic bond that can’t be broken easily.

With the help of social media platforms, many companies have grown a great foot in the internet market place today.

Not only they’re social media platforms, but they also act like search engines. I won’t stress more on this till will get to blogging analysis.

A brand that becomes visible today does that with the help of social media and audience’ engagement.

Let’s say as a new organization, you may think your first approach is to invest in television ads for more brand awareness and to increase website traffic.

I bet you that the company will lose out on their market budget. Why?

• Credibility
• Trust
• Multiple Touchpoints
• Benefits

And since the first impression lasts long. You don’t have all the time to impress these audiences on the television set, but some times.

The ability to convince these great audiences can’t be done in 1 or 2min advert. They need something unique.

People can’t share TV, but they can only share problem-solving and informative content across social media platforms; however, the percentage of smartphone users is steadily increasing in Africa.

Africans now are longer interested in watching movies, news, etc on the TV set. Digital marketing and technology have made it so flexible for these great audiences to do that on their smartphones or laptops.

People now can easily watch 2 hours of videos and even stream a live football match on their smartphones.

Some people go to the extent of downloading a mobile app and make a subscription to watch news and movies on their smartphones.

The world has become easy.

Like comedian Gordon will say, EASY!!!

Barack Obama won every single state that matters with the help of Digital marketing. He also included a social media button for easy sharability and a widget where you can invite your friends to the website.

In the 2015 election in Nigeria, President Buhari’s voice was heard through the help of digital marketing. His campaign team understood what the people wanted, and they quickly established a unique selling point that differentiates them from other political parties.

 Fan BASE

Barack Obama was able to drive over 16 million potential voters to his Facebook fan page and over 5 million potential voters to his Twitter fan page.

Companies like MTN, GLO, AIRTEL, JUMIA had driven a great number of followers to their social media pages.

Due to that, Globacom was able to generate 6 million subscribers in Nigeria.

This shows starting something is great! Of course, nothing will be done if it was not started; however, starting is not the only thing that guarantees success.

So, it’s true that you need to start up to go up and to really go up, you must not give up.

You must understand that the purpose of establishing a company or starting a project is to finish it.

It’s better never to start what you’ll not eventually finish.

The only way you can grow your business to achieve that great foot is to build a solid foundation (Plan and Strategy) that will keep you moving ahead for years.

Not just a plan but setting up a SWOT analysis of what could be your strengths, weaknesses, opportunities, and threats.

With this, you will be able to figure out what is working and what is not.

3. Compelling social media page

An adage says, “A book is not judged by its cover”.

But in digital marketing, “We judge book by it’s cover”

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How attractive and compelling your Facebook page is will determine how relevant it is going to be to the audience.

This show consistency is really the bond that holds the success of any business growth online.

If you aren’t consistent as a brand it will be very difficult to generate more leads and sales.

Social media platforms like Facebook, Youtube, What-app, Twitter, Instagram, LinkedIn, etc have made it so flexible for users to get engage with any company’s touchpoints.

The rate at which people devote their time to social media platforms is far higher than television these days.

They believe what can be seen on television should also be seen on social media platforms.

Even some people prefer to visit a brand social media handle to check for specific information, that’s why keeping your social media handle short, sweet, and easy to remember will trigger your company’s visibility and retention on the web.

4. Traditional ads

Like I said earlier, In digital marketing, “we judge a book by its cover”. A company can lose out to its market budget when the content marketing of the ad looks poor to the audience.

The only way you can get the audience’s attention and association is to create a compelling video or image content.

The title tag and other features like call to action, the brief description must be engaging and something people won’t resist from clicking, therefore, your title tag and description are the first audience’s impression.

Make it clear.

Including a call to action like BUY NOW, READ MORE, CALL NOW, etc will give them a better clue of what they will do and the specific action they’ll perform on your website.

Search Engine Optimization is also a great medium to reach out to these great audiences.

But, your content will only appear on an organic search engine only when someone types in a search query related to your business.

5. Segmentation

Segmenting your audiences based on location, age, gender, etc is a better way to understand the behavior of your audiences.

Segmenting them based on similar interests and send them relevant content will generate more leads to your website.

Note: Taking a closer look at their comments is a better way to know what might interest them.

From their comments, you can easily figure out their problem and what they’re finding difficult to get.

But, as a new company that's just building their reputation among these audiences. These people are more likely to start with a question. which eventually leads to:

• Credibility
• Trusts

This shows a company without a unique selling point can’t stand out from others.

A company can only stand out when they establish a unique selling point that differentiates them from others.

So letting your audiences or potential customers know what benefits they’ll acquire from your products will trigger more traffic and recommendation to your business.

Let your company’s goals undergo a SMART analysis i.e specific, measurable, achievable, relevant and time-bound.

The goal of a company must be transparent and clear to the team.

Since setting up a goal brings direction and a clear path to follow.

6. Blogging and compelling landing page

A website is a home online, this is where potential visitors come and know more about your business.

The architecture of your site page layout and design must be flexible to navigate around.

Since user experience is the key to any business online.

Make it easy for your visitors to scan and accomplish what they want.

Also, a website must have a clear direction of what specific action you want your visitors to do, like:

Do you want them to ring you? include your phone numbers

Or subscribe to your mailing list or newsletter?

Or do you want them to visit your physical shop? Indicate a map and a driving direction.

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7. Blog

Without blogging, the internet is no more.

With the use of social media platforms, you can write content that resonates with your audience's interest.

Well, smart bloggers use the forum and social media platforms to compile relevant keywords they want to rank for.

Since the journey of a potential customer starts from the search engine.

And every potential customer's usually undergone these stages

Care – think – Do stages

Mostly, people undergo the Think and Do stages. The Think stage is when you pick up your phone and type a search query of a beautiful design shoe you saw online while for the Do stage, you make a purchase for the shoe.

Since the frequency at which people resonate with digital marketing has ticked a trademark to marketers and company’ owners today.

So including a blog section on your website is a great deal for your business growth.

The sharing button under every blog post of your website will aid more online visibility of your company.

Move your business online now.

Conclusion

Over 62% of Nigerians prefer using the mobile app of a particular company than direct login to your website.

Mobile App is another way to create a loyalty program and drive more sales to your business store.

Build your email list, and send them relevant content.

Use A\B testing to check the variables of your CTAs and the Subject line of our emails.

Destined Blog Analysis

Mobile Monthly'search volume	Desktop Monthly' search volume	Total Monthly' Search volume
21000	15000	36000
12000	1200	13200
17000	17500	34500
28000	8000	36000
15000	20000	35000
16000	3500	19500
10000	11000	21000
15000	3000	18000
30000	25000	55000
18000	2300	20300
35000	12000	47000
18000	2500	20500
30000	15000	45000
23000	5000	28000
20000	6000	26000
14000	14500	28500
15000	10000	25000
29000	21000	50000
24000	12000	36000

You can export the data from the Google Analytic datasheet into the excel data analysis space to study the heat map of your audience.

That's, the buyer's behavior towards their shopping journey(the pages that are clicking the most).

For better conversion.

Also, make sure your website is mobile-friendly and responsive.

I hope you found the article helpful? please kindly comment, subscribe and share it.

I am Destined boy, a Certified Digital Marketer.

Follow @Blogdestined