How Internet Marketing act as the drive in the Market Place – Destined Boy
This is Destined Boy – Internet Marketing
Internet Marketing
Is internet marketing the threshold to an online shop outlet?
Are online and Physical shops the same?
Let’s reasoning together.
Do you know that some businessmen running a physical shop still make more sales than online shops?
Due to that, these businessmen are packing millions of Naira into their account basement every single month.
Without much stress, Online shops still play a prominent role in the visibility and sales for businesses today.
Don’t quote me wrong.
Opening a small shop still has more potential or a tendency to make more sales than a newly online shop.
Stretching your arms in the online\virtual shop isn’t an easy job. If measure care is not taking it may lead to frustration and depression.
For instance, if 300 people walk through your offline\physical front door is more likely 20 of them will check out your products.
But, the online\virtual shop doesn’t seem to work in such a manner.
The inability to undergo the much-needed strategy and plan will lead to your downfall in the online market place.
Marketers are daily increasing their drive for success and stability in the market place. They want to remain at the top of every query in the search engine.
And this can be achieved when you increase the intensity of your desire for success.
Internet marketing has become the dictator, activeness, and visibility of a business brand online today.
Read: how online marketing act as a drive in a political campaign
Scenario
For instance, closed-circuit television known as CCTV hasn’t grown rapidly in Nigeria or Africa as a whole.
But, in advanced countries like the USA, DUBAI, and UK CCTV is the major source of their security.
They set a live recording whether it is a 24\7 continuous recording or motion detection which records the footage of citizens or customers in a specific place.
But since Africans haven’t invested much on that yet. Especially in countries with the instability of power supply.
They believe it is meant for wealthy people or organizations who are financially buoyant.
They may be right!
Since the rich men know how beneficial video surveillance is to their property.
With a suitable feature that gives the ability to monitor or remotely view through your smartphone with the help of the Internet protocol (IP).
This is Technology!
Well, this article is not about CCTV though.
But, what I am actually fishing out is the so-called Internet Marketing, Internet marketing hasn’t made its mark yet in the digital world especially in Africa.
It is only a few people that know the importance of internet marketing in society today.
I remember vividly those days when phones have become a big asset that’s accessible by only a few people.
People believe is only the rich men that can afford the ridiculous amount of getting a phone.
But now, smartphones are accessible by a different class of people above 17 years in Nigeria.
1. Compelling landing page
In a physical shop, the interior and exterior design of your physical\offline shop is your landing page.
This is what your potential customers see before they can patronize your products
The arrangement of your products and how easy people can browse through your product shelf will determine how quickly they can accomplish what they want.
When dealing with a physical shop the cost of acquiring your shop is the first thing that sinks to your brain; however, in an online shop, your website is your shop window. This is where potential customers navigate through other pages of your site.
So the process of acquiring a shop in the physical state works the same way when you want to go for a fully-functional website; however, setting a domain name for your business.
Make sure it is simple and easy to remember.
For example, www.google.com. The letter after the www dot is actually known as a domain name.
2. Decision Making
Decision making is applicable to both physical and online shops.
But of different approaches and strategies.
Decision making is the last stage of the planning process.Destined BOY
A good plan focuses on a clear path to follow.
And according to an accountant, basically, a plan cannot exist on its own, unless there’s a need for a decision that’s, the commitment of resources, direct and indirect reputation.
Within the context of planning, goals, and objectives.
In a physical shop, before you can conclude on your decisions, you must finalize the processes that are involved in making a good decision. That’s:
Identifying alternative means of achieving the stated goal.
Evaluating the alternative means of achieving the stated goal.
Identify the goal as the main premise.
However in an online shop:
Ability to analyze your competitors’ keywords.
- SMART Analysis.
- SWOT Analysis.
- Multiple touchpoints.
- Retargeting.
One thing you ought to adopt or really concern about DECISION MAKING is the ability to facilitate you're taught to persuade and resonate with your audience’s interest.
3. Unique selling point
In a physical shop, the unique selling point is important stuff you should consider when driving into the physical shop industry.
Economists will say, philanthropic and social considerations play a prominent role in the decision process of a firm.
The only way you can push your physical shop business to be at its best among other competitors is to set a unique selling point.
Set a unique value and benefits that’ll trigger your customer’s retention and acquisition rate.
And since businessmen today are more philanthropic than their predecessors, while framing their objectives, the adopt socially oriented policies, and keep in view the moral sanctions that are exerted by an alert and articulate public.
4. Online\Virtual shop
In an online shop, it basically works the same. The unique selling point is what separates your business from others on the internet.
This is what I called monopolistic competition.
After forming an association with your business product.
Your potential customers are all after what exactly you can offer them.
Due to this, it has proven to be the only way to increase your customer’s fan base, retention, and acquisition rate.
5. Selection
In a physical shop, a business or organization will only want to continue with those departments as long as they are yielding a profit in excess of the cost of capital.
The theory of demand begins to sink to my brain, which made me understand that, the theory of demand seeks to establish a relationship between the quantity demanded of a commodity and the prices.
Till now, over 50% of Nigerians prefer a physical\offline shop than an online shop to purchase their goods.Destined Boy
In an online shop, you can set a KEY PERFORMANCE INDICATOR to evaluate the effort of your staff towards the company’s goal.
Setting up a SMART analysis, i.e your goal must be specific, measurable, achievable, relevant, and time-bound.
6. Buyers’ behavior
Physical shop
For instance, in a situation whereby two commodities are competing with one another (e.g Ovaltine or Milo). In such a situation, it must know that such commodities are usually referred to as a substitute.
In a case whereby a customer is looking for Ovaltine and it is unavailable, it is possible for such a person to look for Milo since the person believes it would get almost the same satisfaction from Ovaltine.
The rate of interest, price, and income is an important factor in determining the quantity that would be demanded by the consumers of a particular product when dealing with a physical shop.
In the online shop, the behavior of your consumers really matters most; however, you can study the interest and behavior of your shoppers or potential customers by knowing how they engage with your website.
Understanding your potential customers’ journey plays a prominent role in the internet market place today.
Knowing the behavior of your shoppers will give you more insights on how you can retarget or send them a cross-selling product.
An accountant will say, the behavior of total costs and revenue has been reliably determined and is linear over the relevant range.
A physical shop retailer is highly determined with its selling price and cost prices.
Likewise in internet marketing, a company owner going online is after the increase in retention, sales, and customer acquisition.
How good you can retain a customer as a company leads to a better approach when claiming a place online.
Virtual shop
Since the online shop is the rising block of business today.
This leads to no argument that some people are literally making millions with their physical shop today; but, the world is resonating with the frequency of internet marketing.
Due to such, we must resonate with the latest trend in the digital world.
The likes of Jumia, Amazon, Konga, etc were able to gain their stand and visibility through the help of internet marketing.
And for your business to be well-known by these great audiences you must filter your budget and invest in internet marketing.
In a few years to come people will feel very reluctant to step their foot out of their home door to purchase a product.
They’ll prefer to get it in their home front doors.
In fact, the internet has made some businessmen billionaires today.
So leveraging in internet marketing is the cornerstone for any business running a physical shop.
Read: how to promote your business with social media marketing
Conclusion
Investing in internet marketing doesn’t affect your physical store.
But, increasing your sales to your business store.
Asides that, the trending of smartphones and internet consumption is growing rapidly in Africa.
The only way your business can stay relevant and up to date is to resonate with the trend in the digital world.
The world’s richest men today are known to be an internet tycoon.
Amazon has stretches its arms through internet marketing,
And the best approach is to strike a balance between the two shops(physical and online shop).
Thank you!
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I am Destined Boy, a certified digital marketer.