8 Ways To Use Google Analytics To Improve Your SEO Optimization

How to use Google Analytics to improve your SEO optimization

This is Destined Boy – Google Analytics for SEO optimization.

Google Analytics! Google Analytics!

Most of your competitors are using Google Analytics for their SEO optimization – Are you?

1. How to improve Google Analytics for your SEO Campaign?

Don’t be misleading.

Every business approach or campaign must be surrounded by an analysis.

The analysis made will further filter into a clearer objective and goal.

As a formidable team, you must be able to set a realistic goal and approach to your SEO optimization.

Remember, competition increases our drive to success and keeps our toes moving at all times.

Apart from laying down a good foundation for your SEO. Read more about how to rank better on search engine

That’s a Keyword Research.

You still need to go extremely deep in order to facilitate a solid foundation for your campaign.

A good SEO campaign is when you’re able to figure out what exactly is working or not.

By breaking the systematic approach down into different data analysis.

With the help of Google Analytics.

This aid is a realistic result for your campaign; however, every team joy is to increase the return on investment(ROI) of their market budget back to their account.

But, this can only be achieved when you’re more diplomatic into your approach rather than using mere energy or assumption.

So let’s begin with:

2. Page Analytics

Google Analytics gives pieces of information about the behavior or trend of your potential and existing visitors.

Which further simplify the approach into more data analysis report like:

Real-time analysis

• Audience
• Acquisition
• Behavior
• Conversions

Real-Time

The real-time report depicts the behavior and engagement of your audience in real-time data analysis.

That’s, it shows the frequency of the results based on instances(users right now report); however, exploring the engagement of your audience in given real-time instances will aid more insights into the approach of your campaign.

Which brings more insights into the desk by figuring out what exactly they’re doing in a certain time.

In other words, it aids a proper measure of the marketing campaign.

NOTE:

Customer relationship and marketing funnel are the keys to business growth today.

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The ability to forecast a better relationship with your visitors through your marketing funnels will boost your business revenue big time; however, the real-time report is drop down into:

• Overview.
• Location.
• Traffics source.
• Content.
• Events.
• Conversions.

With the listed metrics above you can easily formulate a user engagement based on location, the sources that are driving the user to your site, the conversion rate, and the event as well.

On the other hand, this is a very suitable approach every marketer must rely on.

Because it reveals every analysis you need to know as a marketer.

3. Audience

The audience’s report speaks more about the foundation of your site visitor’s engagement.

It depicts a few and vital metrics about your website visitors.

Starting from:

• Users.
• New users.
• Sessions.
• The number of sessions per user.
• Pageviews.
• Pages|Sessions.
• Avg session duration.
• Bounce rate.

Since these following listed parameters are considering valuable to the search engines:

• Average session duration on a site.
• Bounce rate.
• The average session duration on a page.

Though these listed metrics are very important to your search engine ranking.

Based on SEMRUSH logistics, page per session, bounce rate, and time spent on a site contribute massively to the ranking decision of a web page or website on SERP.

The King decision-maker(Rankbrain) analyzes the site effectively to enhance it gives the best results to its end-users.

So, what does bounce rate means to search engines?

Well, this basically signals something watchful to the search engines.

The bounce rate report is when a user navigates to your site and bounce back immediately without forming an association or interacting with a website.

Since the bounce rate outcomes can come in various forms or approaches.

Ranging from:

• Slow website speed.
• Poor site navigation.
• Poor content.

Then the page speed of a site really contributes to the ranking decision of a site.

Remember, internet users, aren’t famous for patience.

So, if a site takes too long to load they’ll bounce back.

The same concept applies to poor navigation, layout, and poor content strategy.

But, the bounce rate propaganda depends on the kind of niche you’re into.

There are some niches that Rankbrain won’t take much consideration into.

Because the bounce rate is bound to occur.

The reason behind it is literally because after the end-user has gotten the specific information he/she has been looking for.

It is more likely they’ll bounce back.

And the word Bounce rate is taken into account when a user visits a website without navigating to other pages of the site.

Without considering the time spent on the site.

Google will record it as a bounce rate.

Even though the end-user spent 20 min on particular content.

So far he\she didn’t navigate to other pages, it will be recorded as a bounce rate.

The audience report is watered into:

• Overview
• Active users
• Lifetime value
• Cohort Analysis
• User explorer
• Interest
• Technology
• Geo
• Behavior
• Mobile
• User flow. etc.

4. Demographics

Whether you’re running ad campaign or not, study your audience’s demographics is very important to your SEO campaign.

Study them based on similar interests and attributes.

Segment them down into age, gender, and interest categories.

In order to enhance more understanding of your user’s behavior.

GEO

The Geo report speaks more about the language and location section of your audience.

It gives better analysis into where your audiences are engaging from and their most preferred languages.

Cohort Analysis

As I said earlier that segmenting your audience based on similar interests will fast track more understanding into their engagement approach.

The cohort analysis report reveals an in-depth understanding of the characteristics and dimensions of your end-users.

This analysis is shown when you segment a group of users based on their characteristics and interests.

For instance, you can segment a group of users based on their mobile device used.

So, this set of users belongs to the same cohort.

Behavior

This report is also very useful in the analysis of your campaign.

The behavior report is section into:

• New vs Returning visitors
• Frequency and Recency
• Engagement

The new visitors speak about the new users visiting your site.

While the returning visitors reveal the end-users that are returning back to your site.

Engagement

The engagement report is filtered into the session duration, session, and page view.

This enhances more insight of the audience based on the time spent, how many sessions per visit, and how many pages view.

Mobile

The mobile section gives the overview report about the device use.

This actually facilitates better analysis into the engagement of your audience and how you can optimize it for better user’s experience.

Ranging from:

• Mobile devices
• Desktop
• Tablets.

Read: how to improve your search engine ranking fast

Browser

Browser optimization is the best nutmeg you can give to your marketing strategy.

From the audience tab – Audience – Technology

This depicts a lot of scenario behind the quality user interface(UI) of your site visitors.

This enables you to drift out the most frequent browsers use by your audience.

And for proper optimization, decrease in bounce rate, and user experience.

5. Acquisition Report

The Acquisition analysis reveals the acquisition, behavior, and conversion rate of your visitors.

However, the report is watered into:

• All traffic
• Google ads
• Search console
• Social
• Campaign.

All traffic

This report is section into:

• Channels
• Treemaps
• Source\medium
• Referrals.

The traffic report shows the source, the referral, and the channels that are driving visitors to your site.

To check the site that’s a referral to you.

Navigate to acquisition – All traffic – referrals

Search Console

Search console reveals pieces of information about the performance of your site on SERP; however, linking Google search console with your Google Analytics dashboard will reveal in-depth analysis into the scope of your site performance on SERP.

The Search Query

This reveals the keyword that’s driving visitors to your site.

The search term typed.

6. Behavior Report

The behavior report reveals the secret behind the bounce rate, avg time on page, and exit rate.

And it is also simplified into different section:

• Site content
• Site speed
• Site search
• Events
• Publisher.

Read: The influence of digital marketing ecosystem in businesses today

Site content

This overview is drifted down into:

• All pages
• Content drill down
• Landing pages
• Exit pages

All pages

The all pages data analysis reveals more about the page engagement of your visitors based on the following metrics:

• How many page views.
• The unique page views.
• Avg time on page
• Entrance
• Bounce rate
• Exit.

Navigating through the behavior tab – site content – All pages will enable you to have the proper insight on the behavior of your audience on SERP.

On the other hand, it showcases the core important metrics based on the avg time on page and bounce rate.

With this data analysis, you’ll be able to figure out which of the pages is having a higher bounce rate and lower time spent.

For better optimization.

You can as well filter it down into a secondary dimension, advanced search, and duration.

Read: how to increase your business traffic with content marketing

Landing pages

The landing page is your shop or blog selling page.

The landing page analysis tells us about the web page end-users are clicking most to a site; however, try to study the landing page that is driving more users to your site and optimize it for better ranking.

Likewise, also study the behavior of the landing page that’s driving low clicks and try to figure out what’s causing it.

Exit page

Try to figure out the web pages end-users are bouncing higher and optimize them for better conversion.

Navigate to the behavior tab – site content – exit page.

Study the user experience of the page.

Test it on different web browsers.

Check whether is mobile friendly and responsive(i.e adapt to any screen sizes).

8. Site speed

Site speed data analysis depicts the avg page load time, avg domain load time, avg redirection load time, avg page download time, avg server connection time.

Also, the site speed concept is section into:

• Browser
• Country
• Page.

The page and user timing tells about the speed and user experience of your site visitors.

Remember, internet users aren’t famous for patience.

Take, for instance, if you lose out to 300 end-users, it will only take a miracle and hard work to acquire 10 of these users back to your site.

That’s why the first impression lasts long.

And the acquisition and retention rate of your site visitors are very important on the web.

You can leverage on page speed insights to analyze the speed of your site.

Also, try to uninstall unnecessary plug-ins or use a cache plug-in to reduce the load on your site.

For faster speed rate.

Conclusion

For better optimization, set the SEO goals.

Setting an SEO goal enables you to track the performance of your goal based on the selected metrics.

To set the SEO goal.

Navigate and click on the admin tab – at the third right corner – select goal.

Every goal has an ID and a destination.

Basically, you can set the SEO goal based on the average time spent on a site or bounce rate.

In other words, quality and relevant backlinks aren’t the only parameters that need to be given full attention.

But, also the user experience of your visitors; however, Google Analytics is a free tool that enables marketers and bloggers to reveal in-depth data analysis into their SEO campaign.

With the listed strategies above I believe you have an in-depth understanding of how to go about your SEO campaign report.

One more thing, you can export the data into Google or excel sheet for a better understanding of your marketing strategy.

By using a heat map to make comparisons into your SEO campaign.

Apply Google Analytics for your SEO campaign for better marketing results.

See you at the top!

Read: The Beginner Guide to SEO

I hope you found the article helpful? please kindly share it, comment, and subscribe.

I am Destined Boy, a certified digital marketer.

Follow @Blogdestined